Vietnam Pest Analysis

Depends on your company. For a more accurate PEST analysis, its best to consider your companys structure, product, and strategy. Anyway, heres a very(prenominal) simple PEST analysis. Political Vietnam is a Single Party Communist State. There is more likely to be higher government control and slight autonomy for the organization wanting to enter the Vietnamese market. However, on the good side, Vietnam is more likely to have relatively greater political stability. Would be prudent to form good relations with the local government and negotiate favorable terms with them.Economy Vietnam is a developing economy. GDP per capita is USD2,942. 00. To cater for the largest demographic, it is best to use a price leadership strategy rather than rely on product differentiation. Sell a cheaper, and more basic product or service, rather than assert a premium quality or novelty product. Socio-Cultural For a foreign organization, there are bound to be language barriers (most obvious factor). Ensure that the labels on the packaging is in Vietnamese if youre selling a product. Vietnam is also predominantly Buddhist (85% of the population).It is break to offer a product or service that prize the local values and culture, and is compatible. Technology Infrastructure (an important factor) in Vietnam is adequate. Road, and rail infrastructure is well-developed. Railways are linked to other countries such as China, Laos and Cambodia. There are also 17 civil airports operating in Vietnam and pipelines to transport liquids such as petroleum. There are of course, ports (Ha Long City). Not sure if this helps. It would be better if we knew more about your business.