Nestle Company Analysis Competition, Growth and SWOT

Nestle Company Analysis Competition, Growth and SWOT Company history and background In 1867, there was a rapid rise in infant mortality by the reason that the babies were unable to feed from their mothers. Therefore, Henri Nestlà © a German man developed a type of milk which based on food for the newborn child. In five years later, his products were being sold around the world as a suitable food for all ages. With the significant development, Nestlà © soon became a multinational industry for the reputation in providing the high-quality condensed milk. Obviously, Nestlà © continued its succeed by a step into the chocolate industry. Although in 1875 Henri decided to sell the company to his three local businessmen in Vevey but the name has been maintained till now. They hired skilled staff to expand their business. Later in 1904, Nestlà © chocolate was first introduced to the market to compete with chocolate bar Hershey. In 1905, Nestlà © ventured on a merger with the Anglo-Swiss Condensed Milk company to form a dynamic and potential enterprise. During 1906, Aust ralia has become the second largest export market for Nestlà © and served by a huge system of retailers and sales agents. Kit Kat, After Eight and Smartie respectively added to its portfolio. Australias head office became the headquarter of Oceania Region, which includes New Zealand, Australia and Pacific Island in 1999 and its now the chief executive officer is Trevor Clayton. Company Operations Nestle is a preferred trademark in Australia due to its variety brands and the ability of satisfying kinds of customer. Based on the Australians consumption needs, its products are categorized into 10 groups: Drinks, Coffee Products, Breakfast Cereals, Chocolate Confectionery Products, Snacks Muesli Bars, Medicated Lozenges, Recipe Bases Sauces, Noodles, Baking Ingredients and Cooking Milks. According to the Aus Food News that Nestlà ©s chocolate products have been ranked at the second position after Cadbury of the top 15 chocolate bars in Australia. Nestlà ©s products are now nationwide selling through the outlets. Australia, New Zealand, and Pacific Island are parts of the Oceania region. The Nestle Oceania is the workplace of more than 5,000 employees within over 70 factories, offices and the distribution centers placed across the region. Until now, Nestle has totally 447 factories in 86 countries around the world with appropriately 330,000 employees. Products are being sold in 196 countries and become the worlds leader company in nutrition, health, and wellness with an unmatched portfolio of more than 2,000 global and local brands. Nestlà © meets the customers need by launching various brands of chocolates includes Kit Kat, Aero, Smarties, Crunch and Nestlà ©. Customers always have many choices with Nestlà ©s chocolate as the various shapes, sizes and tastes such as Kit Kat The pie chart below showed the market share of Australia Nestlà ©s Chocolate bars with others competitors in 2015: The line chart of the market growth of Australia Nestlà ©s Chocolate bars from 2011-2013 Companys mission statement Nestlà © isthe worlds leading nutrition, health, and wellness company. Our mission of Good Food, Good Life is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. The mission statement of Nestle is quite good. This is a customer-oriented mission since it concentrates on the consumers need not the sales. It is not too long but not too short and it has a clear content which is easy to understand. The mission statement describes that Nestle and its staff have always focused on their quality because they want to give the best as well as the most healthy, nutritious choices to their consumers to contribute their life condition. Nestle enhances itself by the ability providing the enjoyment of food and beverages which reveal that they give people the reason to spend money. However, the customers couldnt completely trust Nestle as far as it points out the implementation plan. Additionally, it is unable to see any core value of the company in the statement such as teamwork, integrity or commitment. Despite the big company, Nestle cannot stand apart from its competitors until it has a comprehensively distinct mission statement. SWOT Analysis Strengths Product diversity Nestle has run a huge number of popular brands until now. The company manages to supply diverse type of food and drinks in order to fit the global market environment also to satisfy their buyers requirement. Obviously, this strength not only impulses the companys revenue but significantly spread their reputation worldwide so as to maintain their loyal customers and introduce to the new ones. Strongly focus on researcher and development The Nestle Researcher and Development (RD) were established to aim at innovating and guarantying the quality as well as the safety of every product. Researchers in the company understand that food can affect and impact human lives; therefore Nestlà © believes that its responsibility is to make effort in seeking a solution to create the more nutritious and healthier food to serve billions of families or individuals all over the world. To facilitate researching, Nestle has 3 Science Researcher centers and 31 Product Technology Centres and RD centers worldwide with about over 5,000 employees includes nutritionists, dietitians and workers. Their attempts are worth to receive the trustworthy from customers choice selection. Weakness Less ability to provide consistent quality in food products Customers have been warned about the food contamination and poor qualities supplies from Nestle and the risk of cancer when using Nestle Milk. Although they are all rumours without any evidence, the image of the company might be negatively affected the consumption and quantity of consumers. Opportunities Acquisitions and mergers Nestle is now owning a broad range of well-being products which bring them much profit annually. This money can give them opportunity to acquire more start-ups to keep expanding their trademark around the world. By this way, they are not only earning but also creating new products with minimal monetary cost. Furthermore, Nestle might be given chances to co-operate with other brands which have reputation such as Coca-Cola in 2001, the Coca-Cola Company and Nestle S.A announced their joint venture to tap a sharp growth of beverage segments. Strong researcher development Nestle has a great and strong team about researching and developing. It is advantage because they can help Nestle to launch more new products in future and expand the market in places even the places with the hard condition, for example Africa in 2016, they found that the Africans had too few healthy red blood cells which transport oxygen around the body in other terms is iron deficiency. Thus, Nestle decided to tackle the problem by adding relevant ingredients which can help them into their most popular products Maggi bouillon Demand healthier food People have trend to choose the best things for themself and their families especially food which is the most crucial and indispensable thing in daily life. Healthy food definitely has great intensity of buying and consuming. The mission of Nestle is to try their best provide the consistently healthy and nutritious food in response to the demand from customers. Threats Food safety    The company has to take legal responsibility if there is any problem happens which is related to food safety. Therefore, Nestle must be careful in the producing process even the smallest point. In such an event, the company might be forced to issue product recall and waring, which may devastate the companys reputation. Rising raw food price With regard to the growth of global economics, the value of raw materials is rising regularly. Nestle will have to face with the situation that they are forced to increase their prices but it maybe resulted in a decrease in consumption while they will suffer capital loss if they keep the price at same stage.

Animal Rebellion in Animal Farm

Animal Farm by George Orwell is a story about a group of animals that rebel to get their freedom. It is a story about a society with excellent ideas for progress, that starts with good management, but eventually becomes corrupt. It is a devastating satire on the Russian Revolution. The story elements are matched by a simple prose style. This novel is a straightforward piece of story-telling, which makes the theme of the story pretty clear: totalitarianism is not to be trusted and the communist revolution changed virtually nothing. George Orwell used some literary elements such as plot, characterization, irony, and allusion to present and emphasize the theme of the story. First, Orwell used the plot and characters to present the theme of the story. For instance, the pigs and dogs took most of the power for themselves, thinking they were the best administrators of government. This shows that they were giving themselves attributions and were starting to be unequal. Eventually, the power corrupted them and they killed many of their fellow animals to eliminate competition. Also, Orwell used the pigs to represent the leaders of the Russian government during the 1920†³s, such as Lenin and Stalin. This illustrates how the author used characters, in this case the pigs, to describe the way some leaders acted while they were in charge of their government. Overall, by using a suspenseful but explicit plot, and a personification of animals, Orwell made the reader understand the corruption that surrounded the Russian government. In addition, Orwell used the irony and allusion to present the theme of the story. For example, it is ironic how the animals never remembered any of the commandments clearly, and every time Squealer changed them, nobody noticed it, except Benjamin. This shows how much confidence the animals had on their leaders. They believed that after Mr. Jones had left, now they were supposedly â€Å"their own masters†. Also, Orwell used allusion by presenting a rebellion of animals, which made reference to the Russian Revolution of 1917. This shows how the author used animals to indirectly criticize the leaders of the Russian government during the revolution. By making reference to historical events from the past, the author made a link between the past and present actions and how they relate to one another. Therefore, Animal Farm shows how revolutionary ideals of justice, equality and fraternity always shatter in the moment in which they are going to be practiced. Animal Farm concerns one of the central political experiences of our time: revolution. It is a story about a revolution for an ideal, and about how the ideal is increasingly betrayed until it disappears altogether from the new ociety after the revolution. Because of the corruption within the pig leaders, the animals on the farm ended perhaps even worse than when Mr. Jones was in charge. Every time men and women decide to change the system of government they were born under, there has been a revolution. Orwell is trying to get to the point that revolutions are leading to eventual destruction of society. All in all, there is always going to be a social status that will divide men and economic classes from one another.

Hedy Lamarr

Now I wish to talk about barriers that women amateurs face in working in science and technology. Lamarr is a great example of how an amateur can both overcome and be stopped by barriers. Just a little background info, Hedy Lamarr was an Austrian –American actress who was also known to be the most beautiful woman in Hollywood in her time. You might think what does she have to do with what have been said before this. Well, she was the brains who basically started it all, the spread-spectrum technology which enabled Wi-Fi and cellular networks to be available to us today!Lamarr knew about a real problem. It was during World War 2 when she thought, how can one safely control a torpedo with a radio signal? This was important, since torpedoes were not very accurate and the ability to remotely control them could be immensely valuable. The difficulty in using a radio signal to control a torpedo is essentially the problem of jamming. If you tried to control your torpedo by a signal, ev entually the enemy will find out the frequency you are using.Once this is known they could jam your control signal by putting out a strong noise signal on the given frequency. Lamarr had a solution. Her brilliant idea was to use frequency hopping—her invention. Lamarr also found a co-inventor, George Antheil, who was also an avant-garde composer, who laid out a system based on 88 frequencies, corresponding to the number of keys on a piano, using perforated paper rolls which would turn in sync with one another, transmitting and receiving ever-changing frequencies, preventing interception and jamming.They then submitted the frequency hopping device to the national inventors council where they went on to file a patent application. Unfortunately, she did not succeed to release this idea to help during the war. There were other priorities faced by the US military, along with the decreasing number of resources that were being used to make other equipments and atomic bombs. Also, sh e isnt your usual inventor. Who would believe a Hollywood actress could help invent something useful for the war? Furthermore, she was ahead of technology.Spread-spectrum requires a fairly powerful digital computational ability. The technology that was available in 1940? s was very crude, and it is likely that it was essentially impossible to make her ideas work. BUT twenty years after its conceptualization, during the Cuban missile crisis, the first instance of large-scale military deployment of Lamarr and Antheil's frequency hopping technology was implemented– not for the remote-controlled guidance of torpedoes, but to provide secure communications among the ships involved in the naval blockade.Lamarr’s brilliant idea is used today in wireless communication. Not exactly as she envisioned in her original patented work, but nevertheless in ways that are clearly traceable to her ideas. Lamarr eventually got the recognition she deserved but 3 years before her death. She and her co-inventor Antheil won the 1997 Electronic Frontier Foundation Pioneer Award. She also won the BULBIE that is called the â€Å"Oscar† of inventing. Hedy Lamarr had proved to being more than just a â€Å"pretty face†. My resources: http://rjlipton. wordpress. com/2010/07/25/hedy-lamarr-the-inventor/

Julia Donaldsons The Gruffalo Picture Book Review

Its not surprising that The Gruffalo, first published in 1999, continues to be a popular read aloud. The author, Julia Donaldson, has written a good story with such strong rhythm and rhyme that it just begs to be read aloud. The illustrations by Axel Scheffler are filled with bold color, detail and appealing characters. Summary The Gruffalo is the story of a clever mouse, three large animals that want to eat him and an imaginary monster, a Gruffalo, who turns out to be only too real. Whats a mouse to do when on a walk in the deep dark wood, he is confronted first by a fox, then by an owl and, finally, by a snake, all of whom seem to be intent on inviting him for a meal, with the mouse as the main dish? The mouse tells each of them that he is on his way to a feast with a Gruffalo. The mouses description of the fierce Gruffalo  who would want to eat them scares the fox, the owl, and the snake away. Each time he scares one of the animals away, the mouse says, Doesnt he know? Theres no such thing as a Gruffalo! Imagine the mouses surprise when the monster of his imagination appears right before him in the woods and says, Youll taste good on a slice of bread! The clever mouse comes up with a strategy to convince the Gruffalo that he (the mouse) is the scariest creature in this deep dark wood. How the mouse fools the Gruffalo after fooling the fox, the owl and the snake makes a very satisfying story. A Good Book to Read Aloud Besides the rhythm and the rhyme, some of the other things that make The Gruffalo a good book for reading aloud to young children are the repetitions which encourage children to chime in. Also, the story arc, with the first half of the story about the mouse fooling the fox, then the owl, then the snake with tales of the imaginary Gruffalo and the second half of the story when the mouse misleads the real Gruffalo with the unsuspecting help of the snake, the owl, and the fox. Kids also like the fact that the 1-2-3 order of the mouses meeting the fox, the owl, and the snake becomes a 3-2-1 order as the mouse walks back to the edge of the woods, followed by the Gruffalo. The Author Julia Donaldson grew up in London and attended Bristol University where she studied Drama and French. Before writing childrens books, she was a teacher, a songwriter,  and a street theater performer. In June 2011, Julia Donaldson  was named the 2011-2013 Waterstones Childrens Laureate in the UK. According to the 6/7/11 announcement, The role of the Childrens Laureate is awarded once every two years to an eminent writer or illustrator of childrens books to celebrate outstanding achievement in their field. Donaldson has written more than 120 books and plays for kids and teens. The Gruffalo, one of Julia Donaldsons first childrens books, is also one of her most popular childrens picture books. Others include  Room on the Broom, Stick Man, The Snail and the Whale and What the Ladybird Heard. The Illustrator Axel Scheffler was born in Germany and attended the University of Hamburg but left there to move to England where he studied illustration and earned a degree at the Bath Academy of Art. Axel Scheffler has illustrated some Julia Donaldsons books in addition to The Gruffalo. They include  Room on the Broom, The Snail and the Whale, Stick Man and Zog. Book and Animation Awards Among the awards the creators of The Gruffalo picture book have been honored with are the 1999 Smarties Gold Medal Award for picture books and the 2000 Blue Peter Award for The Best Book to Read Aloud. The animated version of The Gruffalo, which is available on DVD, was nominated for both an Oscar and a British Academy of Film and Television Arts (BAFTA) award  and won the audience award at the Canadian Film Centres Worldwide Short Film Festival. Delight Your Child With a Story Sack If your child loves The Gruffalo, youll want to create a story sack for of crafts and related items. These can include other books by Julia Donaldson about the Gruffalo; mouse, owl, snake and fox crafts; a monster craft and more. Review and Recommendation The story of the clever mouse and the Gruffalo is one that children ages 3 to 6 love hearing again and again. The rhythm and rhyme of Julia Donaldsons story, along with the strong story arc, make The Gruffalo an excellent read aloud. Children quickly learn to help the reader tell the story, and that adds to the fun for all. The dramatic illustrations by Axel Scheffler, with their bold colors and appealing characters, from the little mouse to the colossal Gruffalo, add significantly to the books appeal. (Dial Books for Young Readers, A Division of Penguin Putnam Inc., 1999. ISBN: 9780803731097) Sources: Childrens Laureate siteJulia Donaldson siteChildrens Book Illustration: Axel Scheffler, The Hollywood Reporter